7/13/2011 6:28:48 PM
It seems like every time I turn around someone has dubbed themselves as an “expert”, and the online world of marketing is no exception to this rule. However, how are you seen as an expert and how can you start getting people looking to you as the expert and asking for assistance?
My recommendation is it requires a community, no matter how often and aggressive you are with promoting yourself and pronouncing how you know what you are doing a group of individuals that can help you create a community.
The concept of building a community around your personal brand is to help your clients, both current and potential ones, connect with each other. The idea is as a community working together can always be more effective than one individual preaching/teaching the group. With this community environment you have the ability to teach and each member of the community would have the ability to comment as well as share to their sphere of influence.
The bigger the community the more people will talk about you, and the more you become a true expert. Use the opportunity to engage with your “fans” as reinforce your personal brand and increase your credibility.
Building a community does not happen overnight and would require some effort, here are a few suggestions to help the process.
1: Blogging:
Creating a blog is the basic place to start; it is the location where a community will use as the home base for communicating. People can comment and share the information you provide through your blog. You now have the ability to share a message about your product and service, push it to your community and they in return have the power to share it with a much larger community.
2: Networking:
Once you have created a community and you are seen as an expert, now you must connect with others in your same arena. The day of avoiding your competition and doing it on your own is long and gone. Connect with others in your same filed and connect with their contacts.
With the power of social media you now have the ability to connect and expand your network tenfold due to connecting with other experts connections.
Again as I always say… Do not use your social media accounts as billboards, use them to communicate; encourage your readers to comment and share with their connections.
3: Storytelling:
To truly build a community you need to encourage people to talk about you. One great way of doing this is to tell stories, keep things entertaining; people love to be educated at the same time as entertained.
Each time I speak about story telling I think of a good friend of mine who has the ability to keep people’s attention for hours by telling stories. His stories have a point and tell a great story. The same is true with blogging and online communities.
Creating a sense of community is necessary can be the thing that sets you apart and helps put you in a new level of success. Remember the people that bragged that they have never missed a Grateful Dead concert, what you would give for a following that loyal. Communities are very powerful.
Brad Hess
www.mymark.com/bradhess
Work: 801-528-1080
Fax: 801-752-1013
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